Infomercial Testimonial Recruitment

DRTV Testimonial tips

            Launch your DRTV Testimonials with 
        these Infomercial Testimonial Group tips.

           The # 1 infomercial testimonial group tip we can give you
              is to call Infomercial Testimonial Group at  949 251 0944

2.    Your Infomercial Testimonials should be done by a non-biased third party independent testing center.


3.    Beware of DRTV infomercial producers trying to keep testimonial programs in their own budget and not subcontracting to a separate testimonial organization and facility.  This could be very costly later if you have to redo testimonials along with claims.  We have had infomercial testimonial clients this has happened to. ITG can refer you to the best and most proven infomercial production companies and infomercial producers.  

4.    Choose infomercial testimonial program location wisely. Be careful of areas that have heavy southern draws, twangs, or accents as this will limit your connectivity with a vast audience. 

5.    Stay away from areas that don’t have much of a revolving population.  Areas with revolving populations generate better ‘slices of america’ or a sampling of America. 
 

6.    Best areas for Infomercial Testimonials are Orange County CA. and Pompano Beach FL.  Orange County CA is a perfect location to generate your slice of America infomercial testimonials due to its revolving upper middle+ professional population from all over this great country of ours.  In addition, Orange County testimonials tend to exude an overall higher education level, income level, believability level, articulation and on camera genuineness.

7.    New York
, New Jersey and Los Angeles are NOT preferred locations for generating ‘slice of America’ infomercial testimonials.  Careful not to have too many infomercial testimonial program participants with the same New York New Jersey accent and character as it may limit your overall North America appeal and number of infomercial testimonials used in your show.  Same goes for Texas infomercial testimonials, Alabama infomercial testimonials and Wisconsin infomercial testimonials. 

8.    Los Angeles testimonials tend to be associated with actor casting agencies casting paid talent.  These casting agencies are fine to use for your infomercial host but NOT for your testimonial user groups.  Los Angeles testimonials tend to be movie star wanabie's that do not represent the average user and usually treat their role as an acting role, a fake.  This is where the FTC gets fired up.  Ask yourself - What happens if the FTC or news organization questions them? What would they say under oath?  No fake testimonials at ITG! 

9.    Before you hire your infomercial testimonial recruiter engage your legal counsel.  Have your legal counsel discuss accepted infomercial testimonial protocols with your testimonial provider before you hire.  A link or mention of the FTC on an infomercial testimonial providers site doesn't mean they have an in depth understanding or the experience  nor the important industry contacts. 

    
Infomercial Testimonial Group has had positive experience working with the Big three law firms in DRTV as well as others. 

     ITG is happy to make recommendations depending
 on product category.  See owner of ITG – Ed Gaut's one on one interview with the Assistant Director of Advertising Practices at the FTC.

10.    Testimonials are to have NO material connection to any party involved in the process.  Infomercial Testimonials are to be nonpaid volunteers.  At ITG all infomercial testimonial subjects are Non paid volunteers – your target demographic.

11.    Beware of those offering testimonial services to supplement their regular income. Testimonial group studies take focus and a little bit of pencil pushing.  Just because a supposed infomercial testimonial provider has a gym or studio doesnt mean they understand the Direct Response industry or DRTV testimonials.

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